In English, anyways. At the time Serbia was so new that English media hadn’t even settled on how to spell its name, with most calling it “Servia.” This annoyed the tiny nation to no end, causing the Serbian Legation in London to file an official protest and plea to change the standard spelling of Servia to Serbia. The Serbs found Servia “highly offensive to our people mainly because it suggests a false derivation … meaning ‘to serve’. It is a source of hidden pain to Serbians to see [media] persist in using the corrupt forms.”
Thanks to all the news coverage about the assassination and the start of the war, everyone knew the proper name and Serbians got what they wanted. Sure, they were part of Yugoslavia now. But no one spelled their name wrong!
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