vox:
Americans should eat less meat, but they’re eating more and more
According to a recent analysis from Rabobank, a Dutch bank, consumption of meat in the United States rose by 5 percent in 2015 — the biggest increase in 40 years. And, the author notes, in the coming years per-person meat eating is expected to reach highs not seen in more than a decade.
“There’s a roller-coaster effect here, and we are about to start an upswing,” says Will Sawyer, an animal protein analyst with Rabobank and the author of the report.
That means Americans will remain among the biggest meat eaters on Earth. And it’s clearer than ever that meat consumption is a really tough behavior to change.
Activists who desperately want us to cut back may need to think harder about what messages American consumers really respond to. They may need to reach new people who have no clue what a delicious plant-based diet would look like. And perhaps it’s time to think about other ways to blunt the harms of meat production and consumption.
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