According to the marketing guys behind Red Stripe, it’s a traditional Jamaican style lager with a rich history. Which is a lie. Red Stripe was first brewed in Illinois for a century before it was bought out by some British guys during Prohibition. Unable to sell in the United States, they marketed it to soldiers stationed in Jamaica. After proving popular in Jamaica, Red Stripe was then marketed back to the States as an exotic foreign brew. Thus proving that, with good enough marketing, you can convince people of anything.
12 agosto 2016
According to the marketing guys behind Red Stripe, it’s a...
Assinar:
Postar comentários (Atom)
Nenhum comentário:
Postar um comentário