Risk communication is an integral part of any public health emergency response. In epidemics and pandemics, in humanitarian crises and natural disasters, risk communication allows people at risk to understand and adopt protective behaviours.
It allows authorities and experts to listen to and address people’s concerns and needs so the advice they provide is relevant, trusted and acceptable. In this video, little Ksir explains why risk communication is so important.
(From World Health Organization, WHO)
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