Thanks to this well-covered counter-culture music festival, blue jeans became something that everyone wore. They were no longer the clothing of workers on the job, or rebels advertising their disdain for society. The next year jeans appeared on fashion runways. They began being seen on the street as everyday wear.
As an example of the festival’s importance, the year after Woodstock, Levi’s ran an advertisement the next which simply showed a picture of the crowd at the festival.
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