25 agosto 2019

The Pizza Effect

Most people think the pizzas they know and love – four cheese, pepperoni – were invented in Italy. But they were actually developed by Italian immigrants in the United States, and then exported back to Italy. Syracuse University anthropologist Agehananda Bharati calls this the “pizza effect.” Here are some other examples of when elements of a nation’s culture  developed elsewhere and were then reimported:

  • Mexico City’s Day of the Dead parade was invented for the James Bond film Spectre and then adopted by the city.
  • American blues music influenced English musicians in the 1960s, who then exported blues-rock to the United States.
  • Adapted from India’s chicken tikka, chicken tikka masala became one of the most popular dishes in Britain before being re-exported to India.
  • Yoga became popular in India after its adoption in the West.
  • Salsa music originated largely among Cuban and Puerto Rican immigrants to New York in the 1920s and then spread throughout the Americas.
  • Teppanyaki, the Japanese style of cooking on an iron griddle, grew to prominence in America in “Japanese steakhouses.”

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