In the 1970s, Brazil was living under a military dictatorship. So when São Paulo’s biennial art exhibition happened in 1973, many artists were conflicted. French artist Fred Forest found a unique way to protest the censorship imposed by Brazil’s ruling junto. He organized a group of marchers to carry blank signs through the city. Any true dissidents or students would have been imprisoned and tortured. So Forest hired professional sandwich-board men as sign-carriers. They could not be held accountable for what that day’s sign said.
The press published the marchers’ route, and the public quickly understood. The blank signs were saying what no one could say. Although it was against the law for more than three people to congregate in the street, Forest’s march attracted nearly 2,000 followers, and onlookers showered them with ticker tape from their balconies. Forest himself was arrested quickly. But he was protected as a foreign artist, and after some hours of questioning, they let him go.
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