29 janeiro 2017

How Misconceptions Get Started

It isn’t true that most people only use 10% of their brain. This myth dates back to around 1900, when psychologist William James wrote that he doubted that average persons reach more than 10% of their intellectual potential. James never equated intellectual potential to what portion of the brain was engaged, someone else did that for him! Lowell Thomas, an American writer and broadcaster, implied in 1936 that William James had said humans use just 10% of their brain. And a legend was born.

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