The first McDonald's restaurant
Richard McDonald (1909 - 1998)
May 15th 1940: First McDonald’s opens
On this day in 1940, the first McDonald’s fast food restaurant opened in San Bernardino, California. The restaurant, founded by the McDonald brothers Richard and Maurice, originally focused on barbeque, but in 1948 simplified their menu and settled on the name ‘McDonald’s’. The restaurant became a franchise in 1954, and adopted the iconic Golden Arches in the restaurant designs at the suggestion of Richard McDonald. The brothers did not want to expand the chain too much, and only desired a small number of restaurants; others, however, had bigger dreams for McDonald’s. In 1961, Ray Kroc bought the company from the brothers for $2.7 million and transformed the restaurant chain into a corporation. The business expanded from there, and in 1984 Richard was served the ceremonial 50 billionth McDonald’s hamburger. What began as a humble burger joint in the 1940s is now a corporate behemoth with a presence in 119 countries around the world. With around 68 million customers per day, McDonald’s draws huge profits - in 2012 its annual revenues were $27.5 billion. Maurice McDonald died in 1971 aged 69, and his brother Richard died in 1998 aged 89. The brothers began with a dream of becoming millionaires; they most certainly achieved this.
75 years ago today
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