In 1995, before television was common in Fiji, Fijians thought the ideal body shape was round, plump, and soft. After three years of watching American shows such as Melrose Place and Beverley Hills 90210, girls in Fiji began developing eating disorders. Fijian females who watched TV three or more hours a night were 50% more likely to feel “too big” or “too fat” than those who watched less TV.
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