Idris Elba Plays A Soccer Coach Out To Crush Ebola In New Ad Campaign
The soccer coach is giving his team a pep talk: “This is not an ordinary game,” he declares as he paces in the locker room. “This is life or death. Ebola has defeated thousands in West Africa. Its key strength is passing.”
Clearly this is no ordinary pep talk. And it’s no ordinary soccer coach. It’s the British actor Idris Elba, who is playing the part in a new media campaign to send the right message about Ebola to the right people at the right time.
Elba himself has a link to the West African epicenter of Ebola. His dad is from Sierra Leone, where the outbreak is still surging. He joined a group of high-profile African soccer stars for the campaign, called Africa United — a play off a common name for soccer clubs — think Manchester United or DC United. The CDC Foundation, which works with the Centers for Disease Control and Prevention, is the mastermind.
The campaign features print and billboard ads, radio spots and videos. As the coach, Elba lays out the tactics needed to beat this opponent: wash your hands, don’t touch dead bodies, get to a treatment center quickly if you have symptoms.
The ads also offer encouragement and support to beleaguered West African health care workers.
12 dezembro 2014
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