The history behind the iconic photo — On March 5, 1960, Cuban fashion photographer turned photojournalist Alberto Korda took this image of the 31-year-old Marxist revolutionary at a memorial service in Havana for victims of a munitions ship, La Coubre, which had exploded in the city’s harbor the previous day. Fidel Castro quickly blamed the U.S. for the blast, which killed at least 75 people and injured several hundred others, although the exact cause never was determined. After the La Coubre memorial service, the newspaper Korda worked for, “Revolucion,” ran pictures of Castro and other dignitaries but rejected the photo of Guevara. The picture appeared in various publications in Cuba and Europe in the ensuing years but drew little notice. In 1967, Giangiacomo Feltrinelli, a left-wing Italian publisher who was interested in Guevara, learned about the photo while on a visit to Cuba and was given a free copy by Korda. After the Argentine-born Guevara was captured and killed by soldiers in Bolivia later that same year, Feltrinelli distributed posters using Korda’s photo, dubbed “Guerrillero Heroico” (Heroic Guerilla), and the image soon spread around the world, becoming a symbol of revolution and youthful rebellion.
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